Fluid Entertainment, a California developer now working on a children’s MMO, has secured 3.2M in a Series A round of funding. The round was led by Trinity Ventures.
Fluid has developed numerous children’s titles around licenses like Pokemon, Harry Potter and Powerpuff Girls. This is their first forray into the MMO space.
The children’s MMO/VW space will be an interesting one to watch over the next year. Just about every toy company has learned from Webkinz phenomena that an online experience can enhance the experience and a physical toy can move the transactional cost from a credit-card subscription barrier to a retail transaction that parents understand. However, the segment is getting crowded, children are fickle when it comes to toy fads, and the community attachment is not as great for these games as it is for something like WoW.
- GamesIndustry.biz, March 12, 2008